Rich was a founder of three semiconductor companies including Vitesse. He has held senior sales, marketing and strategy positions at AMD, California Micro Devices, Northrop and Hughes. Consulting clients have included Sun Microsystems, Corning and Philips Semiconductors.

Prior to co-founding Alameda Capital, Rich spent three years with First Global Venture Capital AG of Germany, conducting due diligence and managing investments in the SF Bay Area.

Rich has taught business and marketing classes at the University of California extension. Rich holds an M.S.E.E. from CSULA and an A.B. in Physics from Occidental College, California. He also has a full pre-medical education in biology and biochemistry from CSULA.