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NOT Accepting Business Plans

Dear Entrepreneur,

Thank you for your interest in us. Before we will look at your business plan, please complete the following questionnaire. This will allow us to determine quickly who you are, what you intend to do, and how you intend to do it. Answering these questions may also be helpful for you, too, in clarifying your own thinking.

Alameda Capital LLC does not sign non-disclosure agreements. However, all information is treated as confidential by Alameda's staff, affiliates, partners and advisors.

Note that Questions in green are optional. Answer them only if you wish to do so. While we are committed to invest in the best opportunities we can find, we are also interested in developing businesses which are owned by, employ or provide goods and services to traditionally disadvantaged groups.

Thank you.

1. Company name :
2. Indicate if:
3. Company street address:
Actual physical office location
4. Company street address line 2:
Added address and suite if applicable
5. Company city:
6. Company state:
7. Company zip:
9 digit if known
8. Company phone:
xxx-xxx-xxxx + ext
9. Company web site:
Full URL
10. Contact person:
Person that we can contact at company
11. Contact title:
(CEO, CTO, chief engineer, chief medical officer, etc.)
12. Contact email:
Direct email to contact person
13. Contact office phone:
Direct office telephone number of contact person
14. Contact cell phone:
Direct cell phone number of contact person
15. Business description:
What functions does your company perform to create value and generate revenue?
Check those that apply		 invent
design
develop
manufacture
test
market
support and service
distribute

16. What is your product or service?
One sentence description
e.g. semiconductor devices, software and systems for Terra Hertz rate supercomputers targeting selected vertical marketing applications (Preferred in the form of a Geoffrey Moore style positioning statement)

256 characters max.
17. First product(s) to be sold by company:
Brief description of product in no more than 20 words (e.g. Supercomputer and software for dynamic mechanical simulation)

200 characters max.
18. Key competitors for your first product(s):
Names of 3 to 5 companies

200 characters max.
19. Unique differentiation vs. competition:
e.g. unlike <competitor A, competitor B, etc.>, our products allow customers to commit to new vehicle designs enabling new vehicle development without building prototypes.

200 characters max.
20. Which of the following technologies apply to your core intellectual property?
Check those that apply		 life science technology
health care delivery
environmental
energy
distribution methods and channels
information delivery methods
advanced materials
tools and/or equipment
software
semiconductors
electronics and electronic systems
signal processing and algorithms
other information technology
other:
21. Market sector of major customers:
22. Concise description of target customers:
e.g. military and commercial aircraft manufacturers and automobile and truck manufacturers

200 characters max.
23. Key benefits to customers:
e.g. enables our customers to achieve accurate and precise simulations of new vehicle designs with dynamic simulation of ride and handling.

200 characters max.
24. Names of Corporate Alliance Partners:
Companies with which you have agreements for product development, suppliers,
co-branding/marketing/distribution, license or other agreements, vendor finance arrangements, etc.

200 characters max.
25. Market Size:
Estimated total size of market to be addressed. With 100% of the market buying your product, how big would that be?
26. Product Price:
Average selling price for initial product (in dollars)
27. Current Product development stage:
Pick one:
28. Total equity investment to date:
Total cash $
29. Date of most recent equity investment:
30. Total debt / borrowing to date:
31. Date of most recent debt / borrowing:
32. When first cash was put into company:
Month and year
33. Cash currently sought:
(in dollars)
34. What round of funding are you seeking in this round?
35. Intended use of new cash investment:

200 characters max.
36. Team:  
CEO: max. characters: 50
CTO: max. characters: 50
CFO: max. characters: 50
VP Marketing: max. characters: 50
VP Sales: max. characters: 50
VP Engineering: max. characters: 50
37. Person referring startup to Alameda if any:
38. Referring person's phone if any:
39. Entity to which referring person is affiliated if any:
Name of company, bank accounting firm, law firm, etc.
40. Comments:
Add any critical data or instructions that has not been included in any other item above.

256 characters max.
41. One sentence non-confidential description of your business (optional)
Do not exceed the limit of 120 characters
e.g. Integrated bio-chemical sensor systems for use in the battlefield and then in traditional health care testing.

128 characters max.
     
   

If you have trouble, we highly recommend the following books to you. They will help with key concepts for addressing issues important to Alameda and many other venture firms.

Crossing the Chasm, Geoffrey A. Moore, 1991, HarperCollins Publishers, Inc., N.Y., N.Y.

Inside the Tornado, Geoffrey A. Moore, 1995, HarperCollins Publishers, Inc., N.Y., N.Y.
 
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